|
| Testimonial |
"YOU'RE THE BOOMER EXPERT"
Dr. Sharon Livingston
President, The Livingston Group for Marketing
Past President, The Qualitative Research Consultants Association |
 |
|
Summary of Services:
- Providing meaningful research in communicating with the Boomer and Grandparent Consumer.
- Providing meaningful research in developing new products – adding to existing products.
- Providing meaningful research to increase the effectiveness of your advertising.
- Providing a full range of research services, including the design and analysis of both qualitative (moderating) and quantitative projects.
- Providing secondary research as needed.
- On-site availability when needed.
|
Based on more than 25 years of experience, Dr. Harris offers meaningful insight into the thinking of the Boomer and Grandparent consumer. This group is the fastest growing and wealthiest demographic and will be for the next 30 years. It more than any other generation is highly focused on the brands and services that satisfy their unique needs and wants.
They control over 50% of discretionary spending and 70% of the wealth in the U.S. – more than $33 trillion by a recent estimate.
(Source – "BOOMER SELLING" – Steve Howard) |
|
|
Is Your Company Getting Its Share?
For a free copy of After Fifty or After Sixty, email Dr. Harris at mmrharris@aol.com
(See "Our Books" for summaries.) |
