Boomer and Beyond :: Marketing to the Boomer and Grandparent Consumer

Marketing to the Boomer and Mature Consumer

Summary of Services

Providing meaningful research to increase the effectiveness of your advertising.
Providing a full range of research services, including the design and analysis of both qualitative (moderating) and quantitative projects.
Providing secondary research as needed.
Dr. Harris offers Free on-site consulting services.

Dr. Harris offers more than 25 years of experience in providing insight into the thinking and buying behavior of the Boomer consumer.

This group is the fastest-growing and wealthiest demographic and will be for the next 30 years. It more than any other generation is highly focused on the brands and services that satisfy their unique needs and wants.

They control over 50% of discretionary spending and 70% of the wealth in the U.S. – more than $33 trillion by a recent estimate.

Paramount has agreed to offer discounted copies of "After Fifty" and "After Sixty" at $5.00 for each copy you would like to order. To order, please email Dr. Harris.

"Practical Solutions to Practical Problems"