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Marketing to Boomers and Beyond
HOW TO BUILD YOUR BUSINESS WITH THE MATURE CONSUMER
- Get new insights into how to develop new strategies and new relationships in these challenging economic times.
- Learn from nationally recognized experts on mature marketing.
- Special early-bird pricing! Register by May 1, 2010.
CONFIRMED SPEAKERS
Brent Bouchez, founding partner of Ad Agency Five0.
Jerry Shereshewsky, CEO, Grandparents.com, Luncheon Speaker.
Kevin Lavery, Managing Director of Millennium Direct, UK; Keynote Address (Kevin is also President of the International Mature Marketing Network [IMMN].)
Helen Foster, Foster Strategy, former partner JWT Mature Market Group.
Todd Harff, President, Creating Results. (Todd is also a founding member of IMMN.)
Tom Mann, Managing Partner TR Mann Consulting and founder of the Mature Market Experts Group.
Steve Howard, author of "Boomer Selling, Helping the Wealthiest Generation in History Own Your Premium Products and Services."
Adriane Berg, CEO, Generation Bold, a business development consultant to reach Boomers, older adults and caregivers, and author of "How Not To Go Broke at 102" and 12 other books.
Dr. Elaine Lyons and Ken Lyons, Perceptive Market Research. They will report on a national omnibus study of Boomers and Beyond that they recently conducted.
Pat Burns, author of the No. 1 bestseller "Grandparents Rock," "The Grandparenting Guide for the Rock-n-Roll Generation"; corporate advisor, co-founder of the Orange County Children's Book Festival; and motivational speaker.
Paul E. Johnson, formerly Account Manager, TNS, who will report on his recently published article "Grandparenting: A New Image."
SPECIAL PANEL PRESENTATION
"Marketing to Boomer Women: How to Successfully Reach Them Using Social Media"
Moderated by Martin Diano, CEO, Boomer Authority™ and Publisher of the Baby Boomer (Knowledge Center)™
Panelists: Nancy Padberg, CEO Navigate Boomer Media; Marva Goldsmith, CEO and author, Branding50.com; Sandra Levitin, Founder/CEO/Editor, Kalon Women.
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SPONSORSHIP OPPORTUNITIES
Sponsorship of $260 you get:
- TWO (2) complimentary registrations as well as:
- SIGNAGE Company logo and acknowledgment on Workshop Entrance
- DISTRIBUTION OF COMPANY LITERATURE TO EACH ATTENDEE.
- Verbal acknowledgment during workshop made by the workshop organizers and speakers.
- Complimentary copies of After Fifty: Marketing Strategies and After Sixty: Marketing to Baby Boomers Reaching Their BIG Transition Years.
(A 10% discount will be offered to BA members).
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| Early bird registration extended to May 1: Individual $175.00; with colleague $275.00 (a 10% discount will be offered to BA, GPR, IMMN and MME members).
Additional 10% discount to past attendees of Chicago/DC workshops and friends of New York workshop speakers.
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In addition to breakfast and lunch, each attendee will receive a copy of Kurt Medina's book "77 Truths About Marketing to the 50+ Consumer" and a copy of "After Fifty" or "After Sixty." (See website www.beyondboomers.com for summaries of each book.)
HOTEL DISCOUNT
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Marriott Hotel,
525 Lexington Avenue, New York City
(between 48th and 49th streets)
Workshop guests can reserve rooms for the night of May 13 at a discounted $259 rate. To receive the special hotel group rate, you need to call Marriott reservations at (212) 755-4000, and provide the Group Code: BUMBUMA. The group rate will not be accepted if you try to do it on-line. |
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WORKSHOP PROGRAM
| 7:30 – 8:30 |
Breakfast |
| 8:45 – 9:00 |
Welcoming Thoughts – Dr. Leslie Harris, Workshop Organizer |
| 9:00 – 9:30 |
Keynote Address – Kevin Lavery
"Mature Marketing Around the Globe" |
| 9:30 – 10:00 |
Roger Chiocchi
"Boomers and the Meltdown: Big Challenges and Big Opportunities" |
| 10:00 – 10:30 |
Brent Bouchez
"Speaking 50+" |
| 10:30 – 11:00 |
Adriane Berg
"Finding the Fit: How to Create Strategic Alliances that Reach Seniors, Caregivers and Boomers with Guaranteed Customer Appeal" |
| 11:00 – 11:30 |
Todd Harff
"Silver, Social Surfers: Silver Surfers' Attitudes Toward and Usage of Social Media" |
| 11:30 – 12:00 |
Pat Burns
"The Shift in the Rock-n-Roll Generation – The Boomers' New Plan: 5 Trends that Will Surprise You" |
| 12:00 – 1:00 |
Lunch |
| 1:00 – 1:30 |
Luncheon Address – Jerry Shereshewsky (luncheon room)
"The Price of Prejudice" |
| 1:30 – 2:30 |
Panel Presentation
"Marketing to 50+ Women: How to Successfully Reach Them Using Social Media"
Moderator: Roger Chiocchi
Panelists: Nancy Shonka Padberg,
Sandra Levitin,
Marva Goldsmith |
| 2:30 – 3:00 |
Paul Johnson
"Grandparenting: A New Image" |
| 3:00 – 3:30 |
Tom Mann
"Changing How We Age: Innovative Trends in Health Care and Commercial Products" |
| 3:30 – 4:00 |
Steve Howard
"Boomer Selling® – Your Future Profits Require Baby Boomer Buyers" |
| 4:00 – 4:30 |
Thoughts from Our Sponsors:
Grandparents Rock
iMediaSalesTeam (EonsBoomMedia/Ancestry.com)
Totally Holistic
Grand Magazine |
| 4:30 – 5:30 |
Networking |
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WORKSHOP SPONSORS
Here's your invitation to join Boomer Authority™ Association
Your registration for the Workshop includes a FREE membership in the Boomer Authority™ Association, the world's largest association for experts, authors, digital advertising agencies, marketing/PR firms, and publishers of websites, blogs and social networking communities that specialize in the 50+ Baby Boomer marketplace. Click HERE to join.
Authors of Boomer-specific Books!
With Workshop registration you can have your book(s) – fiction or non-fiction – listed FREE in the Boomer Authority™ Book Store – as well as a FREE membership in the Boomer Authority™ Association. |
